1,500+
Clients bought, sold & leased
#1
Real estate team in Northern NJ
Top 1%
Of REALTORS® nationwide
Since 2008
Serving Northern New Jersey

What You Get

How We Market and Sell Your Home

Every listing gets the full weight of our team — not a sign in the yard and hope.

Professional Photography & Staging

Buyers decide in seconds online. We invest in professional photography and staging guidance so your home makes the strongest possible first impression — before anyone walks through the door.

Targeted Digital & Social Advertising

Your listing doesn’t just sit on the MLS. We put it in front of qualified buyers through targeted digital campaigns and social advertising built around who’s actually looking in your market.

An Extensive Buyer Network

After 1,500+ transactions, we know buyers, agents, and investors across Northern New Jersey. Some homes find their buyer before they ever hit the open market.

Pricing Strategy & Market Analysis

Price too high and your home sits. Too low and you leave money behind. We build your pricing strategy on recent comparable sales and current buyer demand in your specific town.

The Negotiation Difference

New Jersey’s Only Full Team of Master Certified Negotiation Experts

When offers come in, negotiation is where a sale is won or lost. Thomas “Chopper” Russo was the first agent in New Jersey to earn the Master Certified Negotiation Expert (MCNE) designation — and the Chopper Russo Team remains the only full MCNE team in the state.

That training shows up in inspection negotiations, appraisal gaps, multiple-offer situations, and every moment where thousands of dollars are on the line.

The Process

What Selling With Us Looks Like

Free Home Valuation

We start with what your home is actually worth today — based on recent comparable sales in your neighborhood, not an algorithm. No cost, no obligation.

Strategy & Preparation

We walk your home together, identify the updates worth making (and the ones that aren’t), and build a pricing and timing strategy around your goals.

Marketing Launch

Professional photography, MLS syndication, targeted digital and social campaigns, and direct outreach to our buyer network — coordinated so your listing hits with momentum.

Showings & Offers

We manage showings, collect feedback, and evaluate every offer with you — not just the price, but the terms, financing strength, and contingencies that determine whether it closes.

Negotiation & Closing

From the initial offer through inspection, appraisal, and closing day, our MCNE-trained team advocates for your position at every turn.

Sell in Your Town

Every Town Prices Differently

A town-wide median blends a starter home with an estate and describes neither. What your home is worth depends on your section, your lot, and your neighbors’ actual closed sales. Choose your town for a closer look at how the local market really works.

Bergen County

Sell in Oakland

Manito, The Heights, Dogwood, Crystal Lake, and Ramapo River Reserve each draw a different buyer. Our office is on Ramapo Valley Road.

Oakland seller guide

Passaic County

Sell in Wayne

Packanack Lake, Pines Lake, Preakness, and Mountain View are separate markets. Pricing a lake home against non-lake comps is a costly mistake.

Wayne seller guide

Bergen County

Sell in Mahwah

The township describes itself as five sections, each with its own character — from established Cragmere to the estates of Rio Vista.

Mahwah seller guide

Bergen County

Sell in Franklin Lakes

No highways, winding roads, and tucked-away enclaves. Urban Farms alone splits into gates that buyers absolutely distinguish between.

Franklin Lakes seller guide

Bergen County

Sell in Wyckoff

Housing accumulated in layers, not tracts. A restored Victorian and a new-construction colonial on the same street sell to different buyers.

Wyckoff seller guide

Passaic County

Sell in Ringwood

Erskine, Cupsaw, and Skyline Lakes are three separate communities. Recent sales span from the low $200,000s to over $2 million.

Ringwood seller guide

Don’t see your town? We sell throughout Bergen, Passaic, Morris, and Hudson Counties. Call (201) 240-5200 or request a free valuation and we’ll show you exactly what your home is worth in your neighborhood.

Seller Questions

What Northern NJ Sellers Ask Us Most

How long does it take to sell a home in Bergen County?
It depends on pricing, market conditions, property condition, and marketing. Homes that are priced competitively and marketed well often attract strong buyer interest quickly, while overpriced listings can sit for months. Your agent should be able to give you a realistic timeline based on current conditions in your specific town — not a general average.

How do I know what my home is worth?
Your home’s value comes down to recent comparable sales nearby, its condition and location, and current buyer demand. Online estimates are a starting point, but they’ve never seen inside your home. The most accurate approach is a professional valuation that combines market data with a real assessment of your property. You can request a free home valuation to get started.

What should I fix or update before selling?
Not every renovation returns what it costs. Generally, fresh paint, decluttering, deep cleaning, and curb appeal deliver the strongest return relative to spend. Major kitchen or bath remodels rarely pay for themselves right before a sale. Before you spend anything, walk the home with an agent who knows what buyers in your town actually respond to.

Should I sell before I buy, or buy before I sell?
Both work, and the right answer depends on your finances, the market, and your risk tolerance. Selling first gives you certainty about your budget and a stronger position as a buyer. Buying first avoids a temporary move but can mean carrying two properties. A good agent will map out both paths with you before you commit to either.

What’s the best time of year to sell in Northern NJ?
Spring traditionally brings the most buyers, but it also brings the most competing listings. Well-priced homes sell year-round in Bergen and Passaic County, and a fall or winter listing can face far less competition. The right timing depends more on your situation and how your specific market is behaving than on the calendar.

Do I need a real estate agent to sell my home?
You can sell without one, but you take on pricing, marketing, showings, disclosures, negotiation, and closing coordination yourself — and you lose access to the MLS and the buyer pool it reaches. Most sellers find that professional pricing strategy and negotiation more than justify working with an experienced agent, particularly in a competitive market like Northern New Jersey.

Thinking About Selling?

Start with a free, no-obligation home valuation. We’ll show you what your home is worth today and what it would take to get there — whether you sell this month or next year.

Get My Free Valuation Call (201) 240-5200
Marketing Analysis & Pricing
Home Preparation & Staging
Marketing & Showings
Offers & Negotiation
Contract & Paperwork
Closing & Beyond
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